0 = No answer
1 = Male
2 = Female

Have you had contact with a store employee
1 = Yes
2 = No

Would you recommend the store?
0 = No answer
1 = Extremely likely
2 = Very likely
3 = Somewhat likely
4 = Not very likely
5 = Not at all likely
6 = Don't know

Overall, are you satisfied with the store?
1 = Satisfied
2 = Not Satisfied

Store Location
0 = No answer
1 = Norfolk
2 = Virginia Beach
3 = Chesapeake
4 = Portsmouth
5 = Suffolk

Reason for shopping at store
0 = No answer
1 = Near office
2 = Near home
3 = Don't know
4 = Refused

Length of time as a customer
0 = No answer
1 = 3 months or less
2 = 4-6 months
3 = 6-12 months
4 = 1-2 years
5 = 2-3 years
6 = 3-4 years
7 = 4-5 years
8 = 5 years or more
9 = Don't know

Overall satisfaction
0 = No answer
1 = Very satisfied
2 = Somewhat satisfied
3 = Somewhat dissatisfied
4 = Very dissatisfied
5 = Don't know

Change in shopping our stores in last 6 months
0 = No answer
1 = Making no change
2 = Shopped 1 a month
3 = Shopped 2 a month
4 = Shopped every week
5 = Only occasionally
6 = Discontinued
7 = Don't know
8 = Refused

Plan on stop shopping our store
0 = No answer
1 = Yes
2 = No

Discontinue due to move
0 = No answer
1 = Yes
2 = No
3 = Don't know
4 = Refused

Performance: Managers Polite
0 = No answer
1 = Extremely well
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
8 = 8
9 = 9
10 = Extremely poorly
11 = Don't know
12 = Refused
13 = Not applicable

Expectations
0 = No answer
1 = Exceeded expectations
2 = Met expectations
3 = Fell short of expectations
4 = Don't know

Problem with Prices
0 = No answer
1 = Yes
2 = No
3 = Don't know

1 = Housewares
2 = Clothing
3 = Electronics
4 = Sporting Goods